Ideas for Sending Mother’s Day Promo Emails

Ideas for Sending Mother’s Day Promo Emails

Mother’s Day is quickly approaching! Sending your email subscribers promotions and ideas for choosing the best Mother’s Day gift is a great way to increase sales and traffic to your store. Mother’s Day is on May 9th and the time to start piecing together your email...
Do Loyalty Programs Work for Manufacturers?

Do Loyalty Programs Work for Manufacturers?

If your business is in the manufacturing industry, you may have noticed the difficulties that come with customer retention. Price and product offerings are typically the deciding factors many retailers look at when considering buying from manufacturers. While having...
Apple, Taylor Swift and Customer Loyalty

Apple, Taylor Swift and Customer Loyalty

I won’t give you the entire backstory between Apple and Taylor Swift. You can read that here. I’ll just refer to the bones of the story. Taylor Swift didn’t agree with a decision made by Apple and she did what a lot of people do: She shared her thoughts...
Give It Back: Putting Our Bodies to Use After Death

Give It Back: Putting Our Bodies to Use After Death

I’m a gardener. For nearly 40 years I’ve had my own garden and before that I helped my mother with hers. I’ve taken from and enriched the gardens I’ve worked with. It makes sense to me to give the last, best thing I have to the earth as I leave it; my body. Now, I’m...